More evidence Starbucks is losing it…
With traffic waning, Starbucks has a new strategy: It’s dropping “Starbucks” from store names and rebranding them to reflect their neighborhoods, the Seattle Times reports. 15th Avenue Coffee and Tea, for example, won’t feature the Starbucks logo—even bags of coffee will be labeled “15th Avenue.” The shop will also aim for a classic coffeehouse vibe, selling alcohol and featuring live music and poetry. -from Newser
So dumb. They spent so much time becoming the Walmart of coffee shops, now they want to try and develop “indie cred”. Too late…. time to jump the shark.
