Life as I know it… plus commentary

Did you learn anything?

with 4 comments

The voice in this new Nike ad belongs to Earl Woods, Tiger’s dad who died in 2006.  It’s not clear where the audio is from but it’s being used in this ad in a very provocative manner.  What do you think of the use?  Is it fair of Nike to use?  What does this do for Nike and Tiger’s respective brands?  Does your feeling towards Nike or Tiger change any?


Written by arnold

April 7, 2010 at 9:39 pm

Posted in Culture, Sports

4 Responses

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  1. Here’s my take:

    I’m impressed with the creativity of the ad. They’ve taken something from a different context and reapplied it in a different context and given it a whole new meaning… creatively speaking it’s provocative and edgy.

    What I don’t like is they’re using Tiger’s dead dad’s voice in what is meant to be us overhearing an intimate familial moment. … Clearly, super-corporation Nike isn’t concerned with the Woods family well being (or any family’s well being) except in the capacity of “how can we continue getting positive brand recognition from our investment”… in that light, the ad feels manipulative and unethical.


    April 8, 2010 at 11:11 am

  2. It is an interesting ad. Unethical? No. Manipulative? Yes. Tiger looks like a scorned little boy in it though and not a man, which made me want to gag as I watched this.


    April 12, 2010 at 2:29 pm

  3. Now see this is interesting. Your (real) emotional reaction is to a made up picture of Tiger’s reaction (to something we don’t know) and audio from Tiger’s dad talking about some unrelated subject. And yet the combination produced a gut reaction you obviously felt. To me that’s really weird coming from a shoe and clothing factory.


    April 15, 2010 at 12:38 pm

  4. I just think its creepy.

    Jay Reichenbacher

    April 21, 2010 at 8:50 am

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